Every blogger, at some point, will question their search engine rankings and wonder if there is anything more they can do to get better placement. These quick Search Engine Optimization (SEO) tips will get you started in the right direction.
Quick SEO Tips for Bloggers
By: Renee Huggins – founder of WAHM Hosting
1. Content. Your content is the most important aspect of your blog. Make sure you update your blog frequently.
a. Keywords: While writing your content, make sure that you include your keywords. Of course, you don’t want to overdo it, but make sure that you include the words and phrases that people will be searching for to get to your site.
b. Title: The title of each blog post should also contain your main keywords. Placing them at the beginning of the title will weigh more with the search engines as well. Use a different title for each post.
c. HTML Tags: When you use tags such as h1 or a bold font, search engines see these words as being more important than the other words on the page. Use them sparingly so that your post still reads well, but place them around keywords of interest.
d. Images: While pictures can occasionally convey a message to viewers better than words, search engines cannot read images. Make sure you use
tags to give your photos names. If you can name them with keywords, that would be even better.
e. Tags & Categories: Make good use of the built-in tagging and category features.
2. Links. Part of a search engine’s algorithm includes the amount of links there are pointing to your blog.
a. Back links. Get links to your blog from other blogs. Some ways to get links include asking for them, setting up a link exchange, linking to another blog and getting a track back, and posting relevant comments on someone else’s blog and leaving your blog link.
b. Internal Links: Occasionally, you will want to refer back to another blog post. Instead of telling someone which post to look up, provide a link to it. Also use links to your own blog in the menu areas. Providing a site map is recommended so that the search engines can easily find all of your pages when crawling your blog.
3. Domain. Even if you use a blogging service that gives you a free sub domain, it is still a good idea to get a domain name of your own. If possible, get a domain that describes your blog and contains your main keywords.
Of course, there are tons of other things you can do to make sure your blog is fully optimized for the search engines, but these should get you started. Remember that even if you do everything perfectly, the search engines do have their own way of doing things, so you may still not be at the absolute top of the rankings. Don’t worry about that though. As long as you are posting frequently and have good content, you will continue to receive traffic.
About the author: Renee Huggins, a mom of 2, founded WAHM Hosting in order to help other work at home moms build their online businesses. She has been helping moms build websites and sharing her knowledge of the Internet with women for almost a decade.