Wednesday, May 9, 2012

Emails, Dreams, Reality, SEO... L.I.F.E

"Cherish your visions and your dreams, as they are the children of your soul; the blueprints of your ultimate achievements." Napoleon Hill

Lately, I have been getting a lot of emails asking for advice... how to do this, that, what do you use to do this, etc. Not a fan of "what printers do you use, or what paper"... sure, let me share my 10000000 million hrs of research and trial and error in one little email- no.
Advice on following your dreams, is super flattering.

I decided to write this blog post, because of "said emails".

Over the last 2.6 yrs, there has been A LOT of trial and error, blood.sweat.and.tears... happy and sad, stemming from frustration, lack of sleep, and overall joy. A little(a lot) Mom guilt too!

Following your dream sounds a lot sweeter and easier then it actually is. For one, you don't just wake up and succeed, and  secondly... when you stumble and fall along the way, you best be picking yourself riiight back up, brushing off that dirt and starting over.

Mistakes always lead to discovery, an unhappy customer may open your eyes to something new and learning from both is priceless!

Also, just because you have a dream doesn't mean it will be financially beneficial. Yes, I think our prices are insanely awesome... but I also want to put food on my table, place my daughter in a great school and have her enjoy ballet, gymnastics and t-ball! Some nice dinners out with the Hubs, also pretty sweet. So, as a small biz owner you M.U.S.T. have a financial plan and make the numbers work for both you and your customers. If you can't sell a product with a profit, then you need to re-work your plan.

Customer Service... K.E.Y! Reviews, highly important... free press... outstanding.

SEO, get a book or 5... read, a lot! If you want your website to populate, you better become familiar with this, or hire someone. Spending money on having your blog buttons put all over the place is fine as back links are great, but those blog buttons aren't going to make your website populate!

One last note, don't give up... believe in yourself and re-work that dream if need be.

Most importantly, WE ALL start somewhere.  You don't wake up with a book deal, or 10,000 facebook fans or instant customers. It also doesn't matter how you get where you get, as long as you succeed along the way. Success is a journey, and so very rewarding. Set small goals, and celebrate along the way.

"The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather in a lack of will." Vincent T. Lombardi

Good Luck! xoxo Party Box Design!
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